Your customers put their trust in you on a daily basis. Not only do they count on you to deliver the goods and services they need in a timely manner, but they also depend on you to protect their sensitive information.
Whether you conduct business online or in a brick-and-mortar establishment, you most likely have a treasure trove of valuable financial data sitting in your system. Unlike your physical assets, however, this data cannot be protected by lock and key alone. The always-on nature of the Internet means your clients’ most important information may be under siege at any given moment.
The Threat of Cybercrime
Cybercriminals can strike from anywhere in the world at any hour of the day or night, and they have several tools and techniques at their disposal. Even if you have a firewall or other protection on your servers, this alone may not be enough to deter thieves. Experienced hackers can chip away at your security 24/7, looking for any flaws or gaps that they can use to access your files. Everything may appear to be secure on your end, but you may be at risk.
Would-be thieves also take advantage of human error. For example, they may send out phishing emails that can fool your employees into giving up their log-in credentials, enabling them to bypass your security measures without much difficulty.
These genuine-looking messages may also contain attachments that look like normal files but in truth contain viruses or even ransomware. Any employee who clicks on these without thinking could unleash havoc on your server, making your data vulnerable and locking you out of your system until you pay a ransom.
How Artificial Intelligence Can Help
Strong passwords and firewalls remain crucial elements of any cybersecurity system, but they have their limits. To ensure you have the highest levels of protection, it’s a good idea to have a system that includes artificial intelligence (AI). AI enables your system to be proactive, rather than passive. With this software in place, you can be certain that you’ll have a safeguard that is always working.
For instance, AI can utilize sophisticated algorithms to identify phishing emails and separate them from the legitimate ones you receive every day. If these malicious emails never make it to your employees’ inboxes, there’s virtually no chance they can do damage.
AI-focused security also looks out for any suspicious connections and can limit their access until it is determined whether the source is legitimate. When sending data to another computer, artificial intelligence can keep it encrypted — even as it is being accessed — to help keep it from being intercepted.
Maintaining the trust that your customer base has in you is critical for your continued success. This means you should have a comprehensive approach to cybersecurity that never lets its guard down. If you would like to learn more about the digital threats you may be facing and how AI can help keep you safe, take a look at the accompanying resource.
Infographic created by Donnelley Financial Solutions, a data room provider
Author Bio: Peter Braverman is Vice President of Sales for Donnelley Financial Solutions™, a financial software solutions company. He has 16 years of experience in the industry and focuses on selling SaaS solutions in the Capital Markets industry.
Infographic created by Donnelley Financial Solutions, a data room provider
Author Bio: Peter Braverman is Vice President of Sales for Donnelley Financial Solutions™, a financial software solutions company. He has 16 years of experience in the industry and focuses on selling SaaS solutions in the Capital Markets industry.
